All access · Full-funnel marketer

Hi, I'm
Anthony.

I build the campaigns, sites, and email programs that turn attention into revenue.

Backstage pass

The story so far

Anthony Abu-Hanna
A. Abu-Hanna Marketer
All access

I'm a marketer who works across email marketing, web design, ecommerce, and project management. I build the programs and platforms that turn attention into revenue, and yes, I get an actual dopamine hit every time a campaign lands.

Double and triple digit revenue growth, built one send, one site, one campaign at a time. The number going up is basically my love language.

My path here was anything but straight. I spent years in the beer industry trying to figure out what I actually wanted to build a career on. Grad school changed that, and I landed my first marketing job at a scrappy three person agency the second I graduated. I've been chasing that same rush ever since.

Off the clock, I'm photographing concerts, deep in whatever video game has taken over my life that month, and hanging out with my cat, who is objectively the most impressive member of this household. I also occasionally sign off emails with something completely unhinged, so consider yourself warned.

Email Marketing Ecommerce Web Design Project Management Photography
Selected clients

The setlist

Under NDA — names redacted, results aren't
NDA
Industry: CPG · Engagement: Email Marketing & Project Management
58%Avg. Open Rate
54%Conversion Rate

Led cross-functional delivery of a bespoke enterprise ecommerce platform rebuild (Laravel), acting as key stakeholder liaison — built project scope, ran client and internal team meetings, managed timelines, and directed QA/bug testing across a 5-person team spanning internal staff, the client stakeholder, and an external designer.

NDA
Industry: CPG · Engagement: Email Marketing
145%YoY Revenue Growth
3.1%Average Click-Through Rate
$250,000Attributed Revenue 2025

Owned and launched the email program end to end, starting from $0 in email attributed sales to $250,000 in attributed sales in 2025. Drove 145% year-over-year revenue growth, including a 92% year-over-year lift in holiday-season revenue.

NDA
Industry: Ecommerce · Engagement: Shopify Website Build
$0→$345,000Gross Sales Year 1
$320Avg. Order Value
2.69%Conversion Rate

Built a custom Shopify instance with heavy customization features and bulk ordering discount rates. Managed and maintained their Shopify instance and grew sales from $0 to $345,000 Year 1.

Selected writing

Published pieces

Life Lessons According to Rachael Price, or a Concert Review

The Waster — Concert Review

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Let’s Throw a Party!

The Waster — Concert Review

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Neon Pill

Melodia Magazine — Concert Review

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Drone Shot of My Yacht

The Waster — Concert Review.

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Credentials

The paper trail

Full resume, one click away

Work history, tools, and the long version of everything on this page.

Download resume →
Get in touch

Let's build the next
headline act.

Looking for someone to run email, build the site, or manage the project? Let's talk.