I build the campaigns, sites, and email programs that turn attention into revenue.
Anthony Abu-Hanna is a marketer who works across email marketing, web design, ecommerce, and project management — building the programs and platforms that turn attention into revenue.
Double- and triple-digit revenue growth, built one send, one site, one campaign at a time.
From craft breweries to enterprise CPG platforms, the work spans lifecycle email, website design and development, and cross-functional delivery — acting as the stakeholder liaison between clients, internal teams, and external partners.
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Led cross-functional delivery of a bespoke enterprise ecommerce platform rebuild (Laravel), acting as key stakeholder liaison — built project scope, ran client and internal team meetings, managed timelines, and directed QA/bug testing across a 5-person team spanning internal staff, the client stakeholder, and an external designer.
Rebuilt the email program end to end, driving 145% year-over-year revenue growth and a 45% increase in revenue per send, including a 92% year-over-year lift in holiday-season revenue.
Grew the subscriber list from zero to 11,000 contacts while sustaining a 22.5% average open rate.
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Looking for someone to run email, build the site, or manage the project? Let's talk.